What's New in Engagement Rings for 2024
An analysis of engagement ring trends from the previous year has provided valuable insights for predicting the dominant styles in 2024. Our experts have identified several emerging trends, including the popularity of tilted pear-shaped diamonds, solitaire settings with concealed halos, the resurgence of emerald cuts, and the increasing preference for yellow gold settings.
End-of-Year Engagement Ring Trends Report
Choosing the perfect engagement ring can be an exhilarating yet daunting decision, often more stressful than selecting a wedding dress. Your ring should resonate with you daily, making it crucial to make the right choice.
In 2023, the search for the ideal engagement ring posed challenges amidst economic uncertainties, prompting many to carefully reevaluate their preferences and budgets.
Today, the diversity of available options ensures there’s a ring that speaks uniquely to every individual. Whether you prefer a timeless design or something more dazzling, the variety is bound to cater to your taste. Platinum and solitaire rings took center stage in 2023, but what can we expect in 2024?
Drawing from our extensive customer data, we’ve compiled an engagement ring trends report that reflects on 2023’s trends and forecasts what’s to come in 2024.
This report provides valuable insights into the trends influencing our engagement and wedding ring collections over the past year. It covers spending patterns, consumer buying behaviors, preferences for bespoke versus ready-made rings, popular styles, diamond shapes, metal colors, and the growing popularity of lab-grown diamonds.
What engagement ring styles are expected to trend the most in 2024?
The Bardot and Bardot Scallop engagement rings featuring round or oval diamonds dominated 2023 as the most sought-after styles. In 2024, these designs will maintain their popularity, expanding to include a broader range of diamond shapes such as emerald and cushion cuts, accompanied by subtle embellishments like hidden diamond accents such as a diamond bridge or bezel.
In response to a growing preference for minimalist and sleek aesthetics, the Portman ring is emerging as a contender to the Bardot. Characterized by a seamless integration where the collet meets the ring band, this style has gained significant traction on platforms like Instagram.
Trending Engagement Ring Styles for 2024
The Portman Scallop, featuring a diamond-set bezel, has garnered significant popularity among customers. Another standout design gaining traction is the Ava, celebrated for its concealed halo encircling the collet of the ring.
Throughout 2023, there was a notable trend towards exploring diverse engagement ring styles, blending modern aesthetics with timeless appeal. This trend has led to a broader array of favored designs.
Rubover settings have surged in popularity, inspiring new creations like the Oval Aubrey, Scala Tilted Pear, and Darrieux.
As preferences lean towards unique yet refined styles, tilted diamond shapes have become sought after, resulting in the introduction of the Portman Tilted Pear and Scala Tilted Pear.
A distinctive trend in band design includes twisted bands adorned with diamonds, exemplified by the popular Blondell Scallop.
Custom toi et moi engagement rings continue to captivate buyers, with the affordability of lab-grown diamonds making this dual-stone style more accessible.
How much did couples invest in engagement rings in 2023?
Before 2023, the average spend on engagement rings saw a consistent annual increase. However, this year, it remains relatively stable compared to 2022, hovering around £6,500.
Despite concerns over rising living costs affecting jewelers, there hasn’t been a noticeable change in average engagement ring budgets year over year. Couples continue to allocate similar amounts as they did before the economic challenges, emphasizing the ring’s significance in their priorities despite adjusting other financial aspects of their lives.
Consumers, however, are increasingly seeking better value for their money as they become more mindful of their spending habits. The rise of lab-grown diamonds in mainstream markets has been particularly welcomed, allowing buyers to acquire larger carat weights and higher-quality diamonds without exceeding their budgetary limits.
Traditionally, many people have adhered to spending approximately three months’ salary on an engagement ring, although this can vary widely between couples. Financial constraints shouldn’t dictate the significance or uniqueness of the ring chosen for your partner. Even if your budget doesn’t align with the UK average, there are still ample opportunities to find a meaningful and personal ring.
With the accessibility of lab-grown diamonds expanding, purchasers now have more options for maximizing their budget without compromising quality. Additionally, opting for gemstones like sapphires, emeralds, rubies, opals, or amethysts can offer substantial cost savings while introducing vibrant and distinctive colors to the ring.
To make an informed decision, it’s essential to educate yourself about the essential factors of diamonds. Utilizing our diamond guides, familiarize yourself with considerations such as carat weight, cut quality, color grade, and clarity characteristics to ensure you select a ring that meets both your preferences and budgetary constraints.
What Was the Most Popular Month To Buy an Engagement Ring in 2023?
The holiday season is typically brimming with joyful and romantic occasions, making the period between Christmas and New Year an optimal time for heartfelt proposals. Sales data from May to August 2023 illustrated a consistent and heightened demand for engagement rings. This trend reflects the preference of many individuals to secure their rings well in advance of the busy Christmas season. This early planning allows ample time for selecting the perfect ring, ensuring meticulous craftsmanship, and preparing for the special proposal moment.
While engagement ring purchases traditionally peak during the winter months, there has been a noticeable increase in interest for summer proposals. Many couples begin their engagement ring journey during the winter or spring months, as evidenced by the surge in sales from January to March 2023, marking a significant rise compared to the previous year.
Throughout 2023, Queensmith experienced a rise in website traffic, online purchases, and in-store appointments, indicating a sustained enthusiasm for engagement ring shopping despite prevailing economic challenges. These celebratory moments continue to serve as symbols of hope and stability amidst uncertain times
Personalized vs. Off-the-Shelf Rings
Engagement rings symbolize eternal love, commitment, and devotion, which is why many of our clients opt for a bespoke engagement ring over a pre-made one.
The meticulous attention to detail, thoughtfulness, and uniqueness involved in creating a custom engagement ring make it exceptionally special and irreplaceable. This preference among consumers highlights the value placed on personalization when selecting an engagement ring.
There has been a notable increase in eco-consciousness driving a trend towards environmentally friendly engagement rings. More couples are opting for lab-grown diamonds and recycled precious metals to contribute to environmental conservation. This shift reflects a growing preference for engagement rings with a known provenance over mass-produced alternatives imported from distant locations.
In 2023, there was a rising demand for shorter lead times, indicating a desire for quicker access to engagement rings. This trend mirrors today’s culture of instant gratification, where people expect rapid availability of goods and services, from food to entertainment. In response to this trend, Quickship emerged, offering semi-crafted rings ready to be completed with the chosen center diamond within two weeks. Additionally, Queensmith Originals introduced pre-crafted collections available in just four days, comprising nearly 10% of total engagement ring sales in 2023—a significant increase from 4.3% in 2022. This service provides customers with a much faster turnaround time for their engagement ring purchase.
The growing popularity of these collections has influenced our decision to invest more in semi-crafted and pre-crafted rings, all crafted in-house to ensure quality and customization.
Top Engagement Ring Styles of 2023
Solitaire engagement rings have maintained their position as the most popular choice, showing a yearly increase of around 5%. The enduring appeal of a single, central diamond or gemstone continues to captivate, representing 43% of total sales this year.
Our forecast from last year regarding the rise of hidden diamond detailing as a prominent trend in 2023 has been confirmed. With current preferences favoring understated elegance, there has been notable interest among ring buyers in enhancing the simplicity of solitaire designs with discreet diamond accents, adding a personalized touch while preserving their classic charm.
As a result, we’ve observed a 58% increase in discreet diamond enhancements, prominently featuring diamond bezels (found in 40% of embellished rings), concealed halos (present in 28.4% of embellished rings), and diamond bridges (seen in 25.3% of embellished rings) as the most preferred options. These subtle additions add a touch of romance and are warmly received by recipients who appreciate these thoughtful details.
The popularity of solitaire rings isn’t solely due to their stunning designs. Celebrity engagements have significantly influenced trends and consumer choices in 2023. Noteworthy engagements, such as Molly Mae, Zoe Sugg, and Zoe Kravitz, have prominently featured solitaire or diamond band engagement rings. Hailey Bieber’s 2018 engagement, particularly her oval solitaire ring, continued to exert a substantial influence in 2023, shaping the preferences of ring buyers.
The growing popularity of solitaire ring styles is likely influenced by the accessibility and affordability of lab-grown diamonds. This availability allows individuals to opt for larger diamonds, supporting simpler designs without the need for additional diamond accents. In previous years, halos were often chosen to enhance the perceived size of the central diamond.
In 2023, demand for halo engagement rings has decreased by over half. A few years ago, halo rings were more popular, as they provided a budget-friendly way to create the illusion of a larger central diamond. Today, couples can achieve the appearance of a larger diamond simply by selecting a lab-grown option, which offers a lower cost per carat.
Trilogy rings, representing the past, present, and future, remain a romantic and meaningful choice for engagement rings. Featuring two matched diamonds that complement the central gemstone, trilogy rings continue to captivate buyers. The popularity of diamond bands and trilogy rings has remained relatively stable since 2023, accounting for 21% and 16.7% of sales, respectively. This trend is consistent with 2022, where diamond bands accounted for 21% and trilogy rings for 16.8% of sales.
Throughout 2023, there has been a noticeable increase in the demand for ‘other’ styles, such as toi et moi (“you and me”) or five-stone rings. These styles have grown significantly in popularity, surpassing halo rings. More bespoke styles have become increasingly sought after, as couples aim to make their engagement rings feel more personal and unique.
| Ring Style | % of engagement rings sold in 2022 | % of engagement rings sold in 2023 |
|---|---|---|
| Solitaire | 41.2% | 43% |
| Diamond Band | 21.8% | 21% |
| Trilogy | 16.8% | 16.7% |
| Halo | 12.7% | 10% |
| Other (e.g. toi et moi and five-stone rings) | 7.5% | 8.7% |
Top Engagement Ring Diamond Shapes
Our data indicates that the most popular diamond shape in 2023 remains the timeless round cut, accounting for 55% of sales, though this reflects a 4% decrease from the previous year. Interestingly, five years ago, round diamonds dominated the market, making up 75% of sales, highlighting a notable decline over time. September 2023 saw an unexpected dip, with round diamond sales falling to 51%, a significant milestone for both us and the wider jewelry industry.
Oval engagement rings have seen a significant rise in popularity, making up 23.9% of our sales in 2023. This increase is largely attributed to their brilliance and elongated shape, which creates a flattering effect on the ring finger. The oval cut’s elongated form offers greater carat weight spread, providing excellent finger coverage and creating the illusion of a larger diamond compared to other shapes.
Although oval diamonds continue to gain popularity, their growth rate of 2.37% from 2022 was lower than anticipated. The first half of the year saw a steady rise in the popularity of ovals, peaking in July before gradually declining. This trend suggests that there might be a growing fatigue with oval designs, prompting people to look for more unique and exclusive options.
The most unexpected trend has been the surge in the popularity of emerald-shaped rings. Representing only 3.8% of total sales in 2022, this year has witnessed a 2.9% increase, marking the largest rise among all diamond shapes and moving emerald cuts to the third most popular spot, surpassing last year’s pear shapes. In September alone, emerald cuts accounted for nearly 10% of sales. This could be due to their requirement for exceptionally high quality. Their open facets make any flaws and poor color more visible, so with the increased availability of top-quality lab-grown diamonds, people can now afford superior (lab-grown) emerald cuts.
Rank | Diamond Shape | % of engagement rings sold in 2022 | % of engagement rings sold in 2023 | % increase / decrease |
|---|---|---|---|---|
| 1 | Round | 59.4 | 55.5 | -4 |
| 2 | Oval | 21.5 | 23.9 | +2.4 |
| 3 | Emerald | 3.8 | 6.7 | +2.9 |
| 4 | Pear | 4.3 | 4.6 | +0.3 |
| 5 | Cushion | 3.7 | 4.4 | +0.7 |
| 6 | Radiant | 3 | 2 | -1 |
| 7 | Princess | 2.8 | 2.3 | -0.5 |
| 8 | Asscher | 0.08 | 0.15 | +0.07 |
| 9 | Marquise | 0.8 | 0.51 | -0.29 |
| 10 | Heart | 0.05 | 0.05 | +0 |
Trending Non-Diamond Gemstones for 2023
Gemstones have seen a significant rise in popularity in 2023 as more consumers are captivated by the vibrant colors they offer. These gemstones provide a unique and personalized touch to engagement rings, standing out from traditional diamonds.
Our sales data indicates a strong demand for colored gemstones, with sapphire taking the lead at 58%. Most customers favor hues like ‘Royal Blue’ or ‘Velvet Blue,’ although there’s a growing interest in the less common ‘teal’ tone. Sapphires are second only to diamonds in terms of durability and hold the top spot for their romantic allure, stunning color, and unique appeal.
Following sapphire, green emeralds are the second most popular choice, making up 28% of gemstone sales. Emeralds are celebrated for their beautiful green hues and their association with strengthening and soothing relationships.
Other gemstones like tsavorite, tourmaline, morganite, and alexandrite collectively account for less than 1% of sales, while rubies make up 7%. These trends highlight the growing diversity in engagement ring preferences, with many seeking out distinctive and colorful alternatives to diamonds
Top Metal Colors of 2023
Selecting the ideal precious metal for an engagement ring involves considering factors like tarnish resistance, budget, and how well the metal suits your skin tone. From the bright, neutral hues of platinum and white gold to the warm, rich tones of yellow and rose gold, there’s a variety of options to suit different tastes.
Platinum, known for its rarity and strength, remains a popular choice. It’s hypoallergenic, tarnish-resistant, and maintains its silvery tone over time, unlike white gold, which can yellow as it ages. In 2023, 57% of our customers chose platinum rings. However, this represents a decline from previous years, with platinum accounting for 64% of sales in 2022 and 73% in 2021.
In contrast, yellow gold has been steadily gaining popularity. It made up 18% of sales in 2021, jumped to 27% in 2022, and surged to 33% in 2023. Yellow gold is prized for its timeless beauty and warm tones, achieved by alloying gold with copper and silver. This blend not only enhances its color but also makes it more affordable. Its popularity in fashion and social media has influenced fine jewelry trends, making it a favored choice for engagement rings. Yellow gold’s ease of maintenance, requiring only occasional polishing to keep its shine, adds to its appeal.
Gold, in its various hues, remains a traditional favorite for engagement rings. It comes in white, yellow, and rose variants, with alloys added for strength and color variation. White gold, which exudes elegance, is a mixture of gold with silver and palladium, coated in rhodium to mask the yellowish tint. Although white gold saw a slight increase in popularity, with 6% of our customers opting for it in 2023, it still trails behind other metals. Rose gold, while increasingly popular in general jewelry, accounted for only 4% of engagement ring sales.
This year’s trends reflect a diverse range of preferences, with each metal offering unique benefits and aesthetic qualities to suit different styles and budgets.
Top Diamond Carat Weights of 2023
In 2023, the average diamond carat weight remained consistent across both natural and lab diamonds, standing at 1.25 carats, mirroring the figures from the previous year.
When comparing natural diamonds to lab diamonds, there’s a noticeable preference for larger carat weights among lab diamond buyers. Nearly 98.3% of diamonds purchased above 2 carats were lab-grown. This trend indicates a shift where 2-carat lab diamonds are increasingly becoming a new benchmark for those seeking substantial carat weights without exceeding budget constraints.
Traditionally, diamonds around the 1-carat mark have been popular due to the perceived prestige of owning a full-carat diamond. However, the trend towards 2-carat lab diamonds suggests a changing consumer preference, potentially driven by affordability and ethical considerations.
In terms of natural diamonds, the most frequently purchased carat range in 2023 was between 0.75 to 0.99 carats. This may reflect adjustments in consumer behavior influenced by the rising costs of natural diamonds since 2022.
Popular Diamond Sizes and Sources in 2023
In 2023, the average diamond carat weight remained consistent across both natural and lab diamonds, standing at 1.25 carats, mirroring the figures from the previous year.
When comparing natural diamonds to lab diamonds, there’s a noticeable preference for larger carat weights among lab diamond buyers. Nearly 98.3% of diamonds purchased above 2 carats were lab-grown. This trend indicates a shift where 2-carat lab diamonds are increasingly becoming a new benchmark for those seeking substantial carat weights without exceeding budget constraints.
Traditionally, diamonds around the 1-carat mark have been popular due to the perceived prestige of owning a full-carat diamond. However, the trend towards 2-carat lab diamonds suggests a changing consumer preference, potentially driven by affordability and ethical considerations.
In terms of natural diamonds, the most frequently purchased carat range in 2023 was between 0.75 to 0.99 carats. This may reflect adjustments in consumer behavior influenced by the rising costs of natural diamonds since 2022.
Diamond Carat Preferences in 2023: Lab vs. Natural
1.00 – 1.24ct Lab
0.75 – 0.99ct Lab
1.50 – 1.74ct Lab
2.00 – 2.24ct Lab
0.75 – 0.99ct Natural
Top Diamond Grades in 2023
In 2023, the average diamond carat weight remained consistent across both natural and lab diamonds, standing at 1.25 carats, mirroring the figures from the previous year.
When comparing natural diamonds to lab diamonds, there’s a noticeable preference for larger carat weights among lab diamond buyers. Nearly 98.3% of diamonds purchased above 2 carats were lab-grown. This trend indicates a shift where 2-carat lab diamonds are increasingly becoming a new benchmark for those seeking substantial carat weights without exceeding budget constraints.
Traditionally, diamonds around the 1-carat mark have been popular due to the perceived prestige of owning a full-carat diamond. However, the trend towards 2-carat lab diamonds suggests a changing consumer preference, potentially driven by affordability and ethical considerations.
In terms of natural diamonds, the most frequently purchased carat range in 2023 was between 0.75 to 0.99 carats. This may reflect adjustments in consumer behavior influenced by the rising costs of natural diamonds since 2022.
Diamond Carat Preferences in 2023: Lab vs. Natural
Throughout 2023, VS1 diamonds emerged as the top choice among buyers, representing 54% of total diamond sales. This marks a noticeable shift from the previous year’s dominance at 67%, indicating a trend towards higher clarity grades. The increased availability and preference for top-quality lab diamonds have likely influenced this shift, driving greater demand for diamonds with superior clarity, cut, and color.
VS1 diamonds started the year strong, commanding 60% of sales, but saw a gradual decline to 37% by year-end. Conversely, the popularity of VVS2 diamonds surged significantly. Beginning at 9.7% of sales in January, VVS2 diamonds grew to capture 41% of the market by December. Demand for VVS1 diamonds experienced a modest 1% increase over the year.
This trend may also be attributed to the rising popularity of emerald cut diamonds, where higher clarity and color grades are recommended due to their large, open facets that enhance diamond visibility.
Growing Popularity of Lab Diamonds
Lab-grown diamonds have surged in popularity, constituting nearly 80% of all diamond engagement rings sold at Queensmith in 2023. Despite common misconceptions, lab-grown diamonds are virtually indistinguishable from mined diamonds in terms of their physical and optical properties. The primary distinction lies in their origin—created in a controlled laboratory environment rather than mined from the earth.
This growing preference can largely be attributed to the cost-effectiveness of lab-grown diamonds, which are typically 60-80% less expensive than their mined counterparts, while offering identical durability, brilliance, and aesthetic appeal. Moreover, they appeal to environmentally conscious consumers as a sustainable alternative to mined diamonds, mitigating the environmental impact associated with traditional diamond mining.
Furthermore, lab-grown diamonds often boast superior clarity and fewer imperfections compared to natural diamonds, thanks to the controlled conditions under which they are cultivated.
Top 5 Best Selling Engagement Rings
Bardot Style: Often featuring a round diamond with platinum shoulders, the Bardot style is also favored with oval, emerald, and cushion diamonds, accentuated by scallop shoulders in yellow gold. It’s particularly sought after for its hidden diamond details like diamond bridges and bezels.
Temple Design: This solitaire design typically showcases a round diamond set in platinum, but variations with emerald cut and cushion diamonds have gained popularity. Emerald cuts, in particular, have seen a notable rise in demand.
Lamar Setting: Highlighted by an oval center diamond flanked by pear-shaped side diamonds, the Lamar setting offers extensive finger coverage. Trilogy designs like Lamar have become more popular, aided by the affordability of lab-grown diamonds.
Portman Pavé: A recent addition and rapid bestseller, the Portman Pavé features a trendy design where the claws meet the band in a single touch-point, a style gaining traction on social media platforms like Instagram. The diamond-set bezel is another favored design element this year.
Blondell Scallop: Notably in yellow gold, the Blondell Scallop is highly favored online for its slightly unconventional yet ultra-modern style. Its open-sided setting allows ample light to enhance the brilliance of the center diamond, making it a hit among contemporary jewelry enthusiasts.
Trending Engagement Ring Styles for 2023
If current trends persist, oval diamonds are poised to remain competitive with round diamonds in 2024, despite their slower growth compared to other shapes.
Moreover, if the upward trend of emerald cuts observed in 2023 continues, we can expect their popularity to surge further next year. This increase is likely due to the growing availability of high-quality lab diamonds, making premium-grade (lab-grown) emerald cuts more accessible. This shape demands top clarity and color grades due to its large, open facets that enhance diamond visibility.
Looking ahead to the prevailing engagement ring trends in 2024, solitaire and diamond band rings are poised to maintain their prominence. These styles are anticipated to be favored choices, especially those incorporating discreet diamond enhancements such as hidden halos or intricately designed diamond bridges. The continued uptrend of 58% in hidden diamond embellishments reflects couples’ growing preference for understated yet deeply meaningful details in their engagement rings.
Platinum is expected to maintain its status as the metal of choice for many in 2023, although yellow gold is steadily gaining popularity throughout the year.
Looking forward to 2024, we anticipate that lab-grown diamonds will comprise the majority of our engagement ring offerings. As consumers increasingly recognize their benefits—including lower cost per carat and high quality—especially amidst ongoing economic challenges, there’s a growing awareness of value and sustainability. Custom-made engagement rings featuring lab-grown diamonds are emerging as an attractive option, providing excellent quality and size without straining the budget
Wedding Ring Trends
Amidst the flurry of excitement around engagement rings, the significance of wedding bands often takes a back seat. However, these bands hold immense importance in the wedding ceremony, symbolizing eternal love and commitment. It’s essential to dedicate sufficient time to choosing the perfect wedding rings, as they will be cherished and worn daily for years to come. Here, we delve into our internal sales data to forecast the upcoming wedding ring trends for 2024.
How did wedding ring spending vary in 2023?
When discussing engagement rings, it’s crucial not to overlook the significance of wedding bands!
While wedding rings are typically less expensive than engagement rings, their prices can vary widely based on materials, design, and size. On average, most couples spent approximately £2,285 on wedding rings, with 82% of orders encompassing rings for both partners.
Traditionally, couples used to purchase wedding rings separately. However, nowadays, there’s a growing preference for shopping together to ensure the rings complement each other perfectly. According to our findings, only about 9.98% of women and 9.13% of men bought their wedding rings independently.
As for timing, there’s no strict guideline on when to buy wedding rings. It’s advisable to allow ample time for engraving or personalization. Planning ahead ensures your rings are ready for the special day and avoids last-minute stress.
Top Choices in Wedding Band Metals
Women tend to choose wedding ring metals that match their engagement rings. Platinum remains the top choice for women’s wedding bands, making up over 57% of purchases, closely followed by yellow gold at 33%.
Men continue to favor platinum for their wedding bands, representing 63% of sales. Despite the popularity of yellow gold this year, men appear to prioritize the luxurious appeal and durability of platinum. Platinum is known not only for its aesthetic appeal but also for its hypoallergenic properties and resistance to wear and tarnish.
Custom Designed Wedding Rings
- Platinum remains the top choice, accounting for 57% of women’s wedding rings.
- Yellow gold follows closely behind, comprising 33% of women’s wedding ring sales.
- White gold accounts for 6% of the market share for women’s wedding rings.
- Rose gold is chosen by 4% of women purchasing wedding rings.
Most Common Band Widths Chosen in 2023
Crafting a wedding ring requires meticulous attention to detail to ensure it meets your expectations and feels comfortable to wear daily. Comfort is paramount, ensuring the ring fits seamlessly into your daily life without causing any discomfort or irritation over time.
When it comes to ring characteristics, it’s important to clarify the difference between ring width and ring size. Ring band width specifically refers to the thickness of the band itself, not the diameter or circumference of the ring. According to our research, women typically prefer wedding ring widths around 2.2mm, whereas men tend to favor widths around 4mm. These preferences reflect a balance between comfort and style, tailored to individual preferences and hand sizes.
Narrower bands present a classic and elegant appearance, often favored for their affordability and delicate look. Their slender profile is particularly appealing to women, who may prefer a band that complements their engagement ring without overpowering it on the finger. Despite their thinner construction, these bands may require more frequent maintenance due to their reduced durability.
On the other hand, wider bands offer a contemporary style and increased resilience compared to their narrower counterparts. Their broader width allows for intricate designs and personalization, making them a popular choice for those seeking a bold and distinctive look. However, the additional use of metal in wider bands typically results in a higher price tag compared to narrower options.
Top-Selling Wedding Ring Styles of 2023
In the realm of women’s wedding rings, diamond-set designs dominated the market, making up more than 70% of purchases. Among these, the Scallop Set diamond wedding ring stood out as the most favored choice. A notable trend was found in half of all diamond wedding rings, which featured approximately 60% diamond coverage, akin to a full-eternity ring. The remaining 40% of designs opted for a plain band, offering flexibility for future resizing—an appealing and practical feature.
Full eternity rings accounted for 21% of total sales in women’s wedding rings, symbolizing everlasting commitment with diamonds encircling the entire band. Additionally, 7% of women’s wedding rings were designed with a curved or ‘contoured’ shape, ensuring a seamless fit alongside engagement rings that don’t naturally accommodate traditional bands. This tailored approach enhances both comfort and aesthetic harmony for the wearer.
Historically, men’s wedding bands have been favored for their understated and functional designs, with the Light Court plain ring standing out as a traditional choice. However, in 2023, there has been a noticeable shift towards designs that blend subtlety with distinctive elements.
There’s been a growing interest in wedding bands featuring unique finishes, such as the Central Groove with Satin & Polish Finish. These designs maintain simplicity while adding depth and character to the classic ring style. Additionally, there’s been an increasing preference for wedding rings with a hammered finish, which introduces a textured and individualized quality to the bands.
Emerging Wedding Band Materials
In 2024, we anticipate a growing trend among women opting for diamond-set wedding rings that break away from traditional matching styles with their engagement rings. Inspired by trends popularized by figures like Meghan Markle, there’s a rise in combinations such as pairing a scallop-set engagement ring with a pavé or channel-set wedding ring. Unique designs like the 12 Stone Flush Set are also gaining popularity, offering a distinctive look.
As unconventional engagement ring styles like the Portman Tilted Pear or custom toi et moi designs gain traction, we foresee an increase in demand for ‘shaped’ or ‘curved’ wedding rings designed to complement these unique engagement ring shapes. These contoured bands ensure a seamless fit and enhance the overall aesthetic appeal.
While men traditionally prefer plain wedding rings, 2024 might see a shift towards more subtle yet distinctive designs. Engraved details, matte, satin, or hammered finishes are expected to appeal to men seeking a touch of individuality in their wedding bands, adding texture and character without compromising on the classic appeal.
Influencer-Inspired Engagement Rings: TikTok Edition
As social media platforms like TikTok continue to shape consumer preferences, engagement ring trends are increasingly influenced by viral content and popular hashtags. By analyzing a broad spectrum of ring designs and styles, we’ve uncovered which trends garner the most views and engagement on TikTok.
1. Influencer-Inspired Engagement Rings: TikTok EditionLab-grown Diamonds: Exploring Their Popularity on Social Media
It’s unsurprising, given our sales data showing a steady rise in popularity for lab-grown diamonds throughout 2022 and 2023, that they are poised to maintain dominance in the diamond market in the coming years. A recent survey of 1,500 newlyweds further supports this trend, with 70% expressing openness to choosing a lab-grown diamond.
The shift towards lab-grown diamonds reflects growing consumer awareness of environmental and social responsibility, leading to a notable decline in demand for natural diamonds. Additionally, lab-grown diamonds are increasingly perceived as a more cost-effective option. They offer a transparent supply chain and appeal to those seeking diamonds that are ethically sourced without the environmental impact of mining.
2 .Unique Engagement Rings - 370,923,36 Views
Unique engagement rings have surged in popularity in 2023, reflecting a growing trend towards personal expression through jewelry. These rings enable couples to showcase their individuality and unique style preferences. Throughout the year, there has been a noticeable shift towards exploring unconventional designs while maintaining a balance between modern aesthetics and timeless appeal. This trend has led to an expanded range of favored styles, catering to diverse tastes and preferences in engagement ring choices.
3. Toi et Moi Engagement Rings - 224,006,749 Views
Symbolizing ‘you and me’ in French, the toi et moi ring style has surged in popularity, particularly in 2023. Garnering approximately 224 million hashtag views on TikTok, this trend shows robust potential for continuing into 2024, fueled by the affordability of lab-grown diamonds per carat.
In an era favoring unique engagement rings, the toi et moi style stands out for couples seeking distinctive, personalized designs. This style allows for the incorporation of different gemstones, offering a wide array of creative possibilities to craft a truly bespoke piece that resonates uniquely for each partner.
4.Oval Engagement Rings - 229,919,120 views
Throughout 2023, the trend of oval diamonds continued to rise steadily. While the sales numbers for oval diamonds did not skyrocket as expected, they maintained a strong appeal among social media users. This preference aligns well with the prevailing trends favoring minimalism and clean aesthetics seen throughout the year.
Interestingly, oval diamonds gained additional spotlight through several celebrity engagements in 2023.
5. Radiant Cut Diamonds - 222,443,230
Symbolizing ‘you and me’ in French, the
The radiant cut diamond offers a silhouette reminiscent of an emerald shape, yet its internal facet structure is akin to the beloved round diamond, blending the best of both worlds. This results in a lively stone with a brilliant sparkle that catches the eye.
In recent times, the radiant cut has surged in popularity, especially among users of social media platforms like TikTok, where it has garnered over 222 million views. This cut has firmly established itself as one of the most sought-after choices in today’s engagement ring market, reflecting its enduring appeal and timeless elegance.
toi et moi ring style has surged in popularity, particularly in 2023. Garnering approximately 224 million hashtag views on TikTok, this trend shows robust potential for continuing into 2024, fueled by the affordability of lab-grown diamonds per carat.
In an era favoring unique engagement rings, the toi et moi style stands out for couples seeking distinctive, personalized designs. This style allows for the incorporation of different gemstones, offering a wide array of creative possibilities to craft a truly bespoke piece that resonates uniquely for each partner.
| Trend | TikTok Hashtage Views |
|---|---|
| Lab Grown Diamonds | 430,594,698 |
| Unique Engagement Ring | 370,923,345 |
| Toi et Moi | 244,006,749 |
| Oval Engagement Rings | 229,919,120 |
| Radiant Cut Diamonds | 222,443,230 |
| Moissanite | 169,019,169 |
| Emerald Cut | 162,797,366 |
| Elongated Cushion | 80,388,700 |
| Sapphire Engagement Rings | 80,112,628 |
| Solitaire Engagement Ring | 7,930,9600 |
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